Co-founder · CRO

Anton Protsenko

Eight years in Amazon Private Label (since 2018). Amazon operations expertise — the revenue engine across the accounts we run.

Works on

Private Label
Amazon PPC
Listings & content
Revenue growth

Articles by Anton Protsenko

Amazon PPC

ACoS vs TACoS: which metric tells you Amazon PPC is working

ACoS compares ad spend to ad-attributed sales only. TACoS compares the same spend to total sales, organic included. ACoS tells you whether a campaign is efficient; TACoS tells…

Anton Protsenko·15.08.2026·3 min read

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