Field notes on Amazon strategy, unit economics, PPC and operations — written by the XmaraI founders, not by a content team.
Seller Central has no chargebacks and no Co-Op — those are Vendor Central mechanics. The same 2–5% still disappears, through four channels: inventory Amazon loses or damages, refunds…
ACoS compares ad spend to ad-attributed sales only. TACoS compares the same spend to total sales, organic included. ACoS tells you whether a campaign is efficient; TACoS tells…
A 30-minute diagnostic call: we look at the product, the early economics and the key risks — then tell you whether it is worth going.
Book a free callI completed training with Olena Zhyhir. It provided comprehensive, hands-on experience ranging from niche selection to solving complex issues like account unbans. A major plus is that it covers topics many people overlook, such as management models, team structuring, and defining your own strengths as a leader.