Olena Zhyhir

Working with e-commerce entrepreneurs

For more than 7 years, Olena has worked closely with e-commerce entrepreneurs, helping business owners navigate the challenges of building and scaling online businesses.

Her experience goes far beyond theory — she has been an entrepreneur herself for over 14 years and understands firsthand what it means to manage people, solve operational problems, make difficult decisions, and carry responsibility for the performance of an entire company.

Amazon and international e-commerce

A significant part of Olena's professional background is connected to Amazon and international e-commerce.

For more than 7 years, she has worked with intellectual property disputes and complex Amazon-related cases, gaining deep insight into the challenges Amazon sellers face as their businesses grow.

This experience has given her a strong understanding not only of marketplace operations, but also of the risks, processes, systems, and management structures required to build a sustainable Amazon business.

A business school for e-commerce entrepreneurs

Throughout her career, Olena has also built and operated a business school for e-commerce entrepreneurs, working directly with business owners and helping them improve the way they manage their companies.

The pattern she kept seeing

Over time, she noticed the same pattern appearing again and again: the bigger the business became, the more difficult it became for the owner to manage everything personally.

Advertising requires one type of expertise. Listings and SEO require another. Operations require another. Analytics, account management, inventory, and marketplace issues require their own specialists.

Yet many Amazon sellers try to solve all of these problems by hiring a single Amazon manager.

What the team covers

Depending on the needs of the business, the team can cover areas such as:

• Amazon account management
• PPC advertising
• Listing optimization
• SEO and keyword research
• Marketplace operations
• Inventory and performance monitoring
• Analytics and reporting
• Account health and operational issues
• Growth opportunities and strategic planning

The entrepreneur doesn't need to recruit multiple specialists, train them, coordinate their work, replace employees when they leave, or personally manage every Amazon-related task.

Instead, they get one coordinated team, one system, and one point of responsibility.

Business and management expertise

Olena's expertise extends beyond Amazon.

Having spent more than a decade building businesses and working with entrepreneurs, she has developed a strong focus on organizational structure, delegation, responsibility, and operational independence.

She has worked with 80+ business owners, including companies with teams of approximately 30–100 employees, helping founders identify where their organizations depend too heavily on them and how to build clearer systems of responsibility and decision-making.

Professional qualifications

Her professional qualifications include training and experience in:

• Business consulting
• Lean management
• Business coaching
• Organizational development
• Entrepreneurship education
• NLP training
• Business training
• Positive psychotherapy

She has also been certified in Europe as a trainer across several professional disciplines.

Amazon as a business system

This combination of entrepreneurship, Amazon expertise, operational management, and organizational development shapes the way Olena approaches e-commerce.

She doesn't look at Amazon as an isolated marketplace account. She looks at it as a business system.

Advertising, listings, inventory, operations, analytics, people, and strategy need to work together. When they don't, the owner becomes the person constantly connecting everything manually.

The objective is therefore not simply to “manage Amazon.” It is to build an Amazon operation that is structured, measurable, scalable, and significantly less dependent on the owner.